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About Us

Overview

Sustainable Elegance

Overview

bfab enables customers worldwide to express themselves via fashion and design and choose a more sustainable way of living. We create value for people and society as a whole by giving our customers what they want and focusing on growing in a way that is both profitable and sustainable. bfab (be fabulous) is a part of BTC Fashion, a great new online marketplace to serve the Middle East. With expertise in identifying the gaps in the fashion world, we offer our customers unbeatable value with the best combination of fashion, quality, price, and sustainability. bfab's expansion is taking place with a focus on increased online sales. The objective is to give customers more choice online that precisely matches the tastes and styles of the audience.

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Mission

Mission

Become preferred destination for discerning shoppers seeking a curated selection of fashion, homeware, and lifestyle brands. We are committed to delivering an exceptional online shopping experience, offering a diverse range of products that embody quality, style, and functionality. Our dedication to customer satisfaction, convenience, and ethical business practices drives us to exceed expectations every day.

Vision

Vision

Become preferred destination for discerning shoppers seeking a curated selection of fashion, homeware, and lifestyle brands. We are committed to delivering an exceptional online shopping experience, offering a diverse range of products that embody quality, style, and functionality. Our dedication to customer satisfaction, convenience, and ethical business practices drives us to exceed expectations every day.

Stylish & Durable

Stylish & Durable

When properly cared for, we aspire to offer clothing that is well-constructed, incredibly well- fitting & stylish, and that, ideally, improves with age, guaranteeing that our customers receive the utmost value and satisfaction in every purchase.

Customer Experience

Customer Experience

Providing exceptional online shopping experiences and tailored product recommendations to enhance customer satisfaction.

Sustainability

Sustainability

A commitment to environmentally responsible practices, such as using sustainable materials, reducing waste, and minimizing the carbon footprint of products.

Affordability & Accessibility

Affordability & Accessibility

Offering a range of price points to make quality fashion, homeware, and lifestyle products accessible to a broad customer base.

General Manager's Message

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"At bfab, our values are at the heart of everything we do. Our commitment to excellence, from the carefully curated selection of brands to the seamless shopping experience we offer, has been the driving force behind our success. We aspire to continue exceeding your expectations and delivering the best in fashion, homeware, and lifestyle products",

General Manager
Hasit KakkadGeneral Manager
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